Start here · 44s
How SalesGame works
One realistic deal, with the product you actually sell.
- Practise on your own product, not a generic script
- Six stages, from first contact to signature
- AI buyers react to what you actually say
Learning nuggets
Consultative selling in seven short lessons
One idea per lesson, about 30 seconds each (4 minutes in all). Watch them here, or meet them at each stage of a deal in the game, where you put the idea straight into practice.
Lesson 1 · Prospect · 35s
Qualify before you chase
Real pain, a reason to act now, and the means to buy.
- Pain, urgency, and the budget and size to buy
- Exciting is not the same as a fit
- Spot the blocker early and move on
Lesson 2 · Elevator pitch · 31s
The 30-second pitch
Make it about them: problem, outcome, why you, a question.
- Lead with their problem, not your product
- One concrete outcome beats ten features
- End with a question, not a hard close
Lesson 3 · Discovery · 36s
Ask, listen, dig deeper
Use SPIN questions and let the buyer do most of the talking.
- Situation, Problem, Implication, Need-payoff
- Talk less than half the time
- Summarise with their numbers, then ask for a next step
Lesson 4 · Objections · 33s
Turn a no into a conversation
Acknowledge, clarify, respond with value, check back.
- Acknowledge and clarify before you answer
- Answer with value from their world
- Never argue; don't lead with a discount
Lesson 5 · Power map · 34s
Find who really decides
Decision maker, economic buyer, vetoes, and decoys.
- Decision maker, economic buyer, and anyone with a veto
- Enthusiasm is not influence
- Use your champion's intel wisely
Lesson 6 · Committee · 34s
Give each person their reason
Speak to each stakeholder's priorities with specifics.
- Different roles, different reasons
- Answer the question they actually asked
- Specifics from their world move people; promises don't
Now try it on a real deal.
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